What is Digital Signage?

Digital name board signage, sign boards, led sign board, 3d sign board, advertising boards

What is Digital Name Board Signage?

Introduction

Digital name board signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences. 3D Sign Board Services specialty in sign boards are LED sign board, 3d Signage, Acrylic signage board, Advertising boards, Safety sign boards, Shop sign boards, Outdoor signage boards, Digital name boards and LED Message Boards, Lighted Signs, Channel Letters, Pole Signs, Pylon Signs, Monument Signs, Interior Signs, Branding Signs, LED Video Wall and Signage’s in Lahore. Consider a project finished until we’ve earned your complete satisfaction. We do Vinyl Printing, Acrylic Cutting, Digital Printing, Flex face Printing, Sticker Plotting, Metal Engraving, Glass Engraving, 3D Letter Cutting, Led Signage’s, Hoarding, Display Screens, Exhibition Stands and all kind of Acrylic work.

Roles and function

The many different uses of digital signage allow a business to accomplish a variety of goals. Some of the most common applications include:

Public information – news, weather, traffic and local (location specific) information, such as building directory with a map, fire exits and traveler information.

Internal information – corporate messages, such as health & safety items, news and so forth.

Product information – pricing, photos, raw materials or ingredients, suggested applications and other product information – especially useful in food marketing where signage may include nutritional facts or suggested uses or recipes.

Information to enhance the customer service experience interpretive – signage in museums, galleries, zoos, parks and gardens, exhibitions, tourist and cultural attractions.

Advertising and Promotion – promoting products or services, may be related to the location of the sign or using the screen’s audience reach for general advertising.

Brand building – in-store digital signs to promote the brand and build a brand identity.

Influencing customer behavior  – Navigation, directing customers to different areas, increasing the “dwell time” on the store premises and a wide range of other uses in service of such influence.

Influencing product or brand decision-making – Signage at the point of sale designed to influence choice e.g. Signage to help shoppers to choose dresses inside a fashion store or devices on a computerized shopping trolley helping the customer locate products, check prices, access product information and manage shopping lists.

Enhancing customer experience –Applications include the reduction of perceived wait time in the waiting areas of restaurants and other retail operations, bank queues, and similar circumstances, as well as demonstrations, such as those of recipes in food stores, among other examples.

Navigation – with interactive screens (in the floor, for example, as with “informational footsteps” found in some tourist attractions, museums and the like) or with other means of “dynamic wayfinding”.

Reservations – small, interactive screens on walls or desks that allow employees to reserve the space for a limited time and integrate with a room and resource scheduling platform.

Restaurants

Digital signage is used in restaurants through an interactive menu screen that rotates promotional offers. Restaurants use digital signage both indoors and outdoors, with the latter needing a form of weather protection depending on the components of the hardware. Outdoor usage of digital signage is most prevalent in drive-throughs that allows the customer to browse through the entire menu at a glance while also placing their order with an interactive touchscreen. Indoor digital signage is used for the display of menus. Prior to the integration of digital signage, restaurants manually updated the cafeteria menu, which is in itself a full-time job, especially if the menu is updated daily. With digital signage, restaurants do not have to manually update the menu feed, with live menu feed from digital signage solutions. According to a survey conducted by quick-service restaurants and casual restaurant operators, over 20% of restaurant operators experience a 5% sales lift after incorporating digital signage in their service sectors.

Shopping malls

Digital signage is widely used in shopping malls as a form of directory or map display. Uses of digital signage include a wayfinding kiosk, enabling the customer to find their path through an interactive touchscreen. Recent digital signage has begun combining interactive advertisement with wayfinding application. This will offer shoppers who interact with the advertisement of the tenant in the shopping mall to the store. Another usage is disseminating relevant information such as the schedule of an event or campaign

Hospitality

The hospitality industry uses digital signage to display crucial information at a convenient and visible location for all its patrons. Digital signage is capable of functioning as a virtual concierge in hotels and as entertainment for conferences during waiting rooms. Digital signage is also used in hotels as a form of wayfinding, to guide a large group of people for a conference to the correct room. Digital signage is used to provide a simple method to update information that is continuously changing such as expo information.

Cinema

Digital signage is placed in the lobby, concession stands and displays advertisements before the movie begins. This informs customers about other theater offerings and scheduling, increasing concession sales and gaining other sources of revenue.

Personalized digital content

One specific use of digital signage is for out-of-home advertising in which video content, advertisements, and/or messages are displayed on digital signs with the goal of delivering targeted messages, to specific locations and/or consumers, at specific times. This is often called “digital out of home”.

Education

Digital signage can be used for school cafeteria menu boards, digitized noticeboards, and as an element of smart campuses. The University of Minnesota has installed 300 digital signage boards, updated with real-time data.