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Sign board is generally defined as any kind of graphic display intended to convey information to an audience. Typically, sign board tends to serve a few common purposes: to promote, identify, provide information, give directions or to raise safety awareness. Allow us to expand: Sign boards are any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of wayfinding information in places such as streets or on the inside and outside buildings. Signs vary in form and size based on location and intent, from more expansive banners, billboards, and murals, to smaller street signs, street name signs, sandwich boards and lawn signs. Newer sign boards may also use digital or electronic displays.

The main purpose of signs is to communicate, to convey information designed to assist the receiver with decision-making based on the information provided. Alternatively, promotional sign boards may be designed to persuade receivers of the merits of a given product or service. Sign board is distinct from labeling, which conveys information about a particular product or service. Signs may be used in exterior spaces or on-premise locations. Sign boards used on the exterior of a building are often designed to encourage people to enter and on the interior to encourage people to explore the environment and participate in all that the space has to offer. Any given sign may perform multiple roles simultaneously. For example, signage may provide information, but may also serve to assist customers navigate their way through a complex service or retail environment